Enhanced Marketing Opportunities From Benefit Plan Audits

Marketing for benefit plan audit engagements is an integral part of many CPA firms’ business development strategy. The delivery timetable, fees generated and ability to position the firm for additional work makes these engagements attractive. Many firms conduct a plan audit marketing program once or twice every season and give little thought to it the [...]

Article Marketing - Ideas Are Everywhere!

Article marketing is a phenomenon that was born out of the need to establish credibility on the internet. To be credible is to be believable, to be trustworthy. Because the internet is a large, generally anonymous population, trust is a key factor in getting a customer to agree to a purchase. Article marketing developed as [...]